Comparing Advertising Essay - 1109 Words

Comparing Advertising An advertisement is usually a text that is designed to attract the attention of the consumer and try and persuade them to buy a product. The advertisements that will be compared differ in many ways - but the attribute that they both have in common is that that they are both trying to sell something. Their purpose, audience, medium, language and the devices that the copywriters employ will be discussed. The two advertisements that will be looked at are in stark contrast to each other. The first comes from The Daily Star, a newspaper widely considered to be the most tabloid of all of the tabloid newspapers in Britain. Synonymous with paper are sex scandals and libel cases.†¦show more content†¦It is advertising a proofer, (The EPSON COLOR Proofer 5000) which is the printing device used by producers of professional leaflets to check their final copies before sending them for mass printing. The leaflet is in six ages, of which four are technical information about the product and its specifications. This is highly unusual and would suggest that the advertisement is not aimed at the average consumer. The information within the leaflet talks about advances in EPSON technology that are not necessarily specific to this particular product. Therefore, the advertisement is also aiming to promote the whole EPSON range of products. Another area where the advertismentisements differ greatly is their target audience. The first advertisement was placed in the Daily Star, a paper whose target audience is generally accepted to be the British working class. As the advertisement covers a whole page, it is almost impossible to miss it if one is reading the paper properly and thus, the target audience of the advertisement is the same as that of the newspaper itself (as opposed to a small advertisement near the sport section, where only people reading that section thoroughly would see it). The target audience of the second advertisement is more specialised. It is difficult to believe that this advertisement would come to the attention of anyone that wasnt interestedShow MoreRelatedComparing the Advertising of Different Companies of a Non-Gender Specific Product1131 Words   |  5 PagesComparing the Advertising of Different Companies of a Non-Gender Specific Product For my essay I am going to compare and contrast the advertising of different companies of a non-gender specific product, namely music systems. I am going to look at examples of print adverts and language specifically from TEAC Systems and compare them to rivals in the market place. In this essay I am going to look specifically at the interesting campaign running for TEAC stereo systems. 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